About us

When companies are seeking sharp, strategic planning—delivered on time and within budget—they turn to Zeitgeist Research.

Since 2012, this Seattle-based boutique market research firm has been providing cutting-edge consumer insights to leading companies throughout the world.

The Zeitgeist team is comprised of senior-level researchers, all with 10+ years of experience and expertise in gleaning insights that lead to actionable findings.

Zeitgeist’s innovative, customizable approaches include:
Full-service online surveys
Express online surveys (“bullet trains”)                                                                                                                                                                              Advanced analytics such as regressions, predictive modeling, and conjoint analysis
Focus groups
In-depth interviews (IDIs)
Bulletin boards and diaries
Ethnographic and usability studies
Eye tracking
Facial coding

Clients appreciate Zeitgeist Research’s nimble approach—with senior researchers based in Seattle, Chicago, Jacksonville, Minneapolis, and Boston.

This geographic diversity enables the firm to deliver Silicon Valley methodologies at common sense, standardized prices.

Z-Team Leadership

Manfred Bluemel, PhD, is the former worldwide head of corporate market research for Amazon with over 20 years of experience. Dr. Bluemel is a specialist in brand equity measurement, decision journey analysis and segmentation.

Jennie LaVaque is the former senior research director at comScore Inc. with over 20 years of custom primary market research experience in the hospitality, technology, and food and beverage industries. She’s an industry expert in communicating strategic insights with actionable results.

Bill Sallas, PhD is the former research director at Halverson Group with over 15 years of experience. He combines strategic thinking with scientific rigor and has developed innovative new research technologies.